B.C. byelection ad complaint highlights campaigns’ responsibility to ‘get it right,’ says digital strategist

Strategist Cole Hogan called the ‘overly technical’ complaint a ‘frivolous’ response to pressure from the Conservative campaign outspending the Liberals 8-1 on online ads.
The Conservatives' North Vancouver-Capilano byelection candidate Stephen Curran maintains a roughly 8-1 spending advantage in digital advertising on Facebook. His Liberal competitor flagged five now-removed ads purchased on YouTube despite the platform's long-standing ban.

A complaint lodged by the Liberal campaign about digital advertising by a Conservative candidate contesting the North Vancouver–Capilano, B.C., byelection demonstrates the importance of the country's electoral bodies in ensuring rules are enforced amid a shifting landscape...

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