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Thursday, April 30, 2026
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Gerry Nicholls

Gerry Nicholls is a communications consultant.


Poilievre’s a victim of indirect political messaging

Whereas Mark Carney seems to be at the forefront of saving democracy, Pierre Poilievre is complaining about mundane domestic issues. Voters pick up this sharp contrast, and it hurts Poilievre.

opinion | BY GERRY NICHOLLS | April 24, 2026

Talking Tories off the ledge right now

The Liberal government faces a tough road ahead, with plenty of potential pitfalls and tough decisions ahead. Despite how things look now, the Conservatives will likely still get their chance.

opinion | BY GERRY NICHOLLS | April 20, 2026

Lewis reshuffles Canada’s political deck

Battling against Avi Lewis will also help conservative premiers, such as Alberta’s Danielle Smith and Ontario’s Doug Ford. Whether federal or provincial, nothing excites conservative bases more than fighting the hard left. 

opinion | BY GERRY NICHOLLS | April 13, 2026

Conservatives dealing with bad polls

So far, it seems the Conservatives are not exactly dismissing the polls like John Diefenbaker once did, nor are they talking about their own internal polls, but they are trying to make it clear that all the bad numbers splashing around the media aren’t causing them to panic. 

opinion | BY GERRY NICHOLLS | April 2, 2026

Carney’s perfect storm

The Liberals are facing off against a hated foreign foe, they have an energetic leader in charge, and their base is highly motivated. This is what you call a perfect political storm.

opinion | BY GERRY NICHOLLS | March 30, 2026

The Liberal Party’s evolution

As writer Patrick Luciani recently put it, ‘Canada’s major parties are converging on shared liberal terrain where their battles are more stylistic than substantive.’ Perhaps this is why it’s so easy for opposition MPs to cross the floor and join the Liberals. 

opinion | BY GERRY NICHOLLS | March 19, 2026

The politics of flip flopping

Whatever wounds Mark Carney is receiving for changing course on the Iran war will likely heal quickly, especially if his new stance is more in line with public attitudes and with the attitudes of his own party. He’s already getting some positive press.

opinion | BY GERRY NICHOLLS | March 16, 2026

Pondering Poilievre’s options

opinion | BY GERRY NICHOLLS | March 9, 2026

When social media meets advocacy

These online media/advocacy influencers aren’t really like the media because they don’t provide balanced information, nor are they really like advocacy groups because they don’t seek to persuade the public. The upshot of all this is that political polarization increases, as everybody starts to see the other side as the enemy. This is not good for democracy.

opinion | BY GERRY NICHOLLS | March 2, 2026

The NDP’s media breakthrough

This is a good lesson for communication strategists trying to garner media attention for a client: if you want to make news, either pick a fight or raise lots of money.

opinion | BY GERRY NICHOLLS | February 23, 2026

Harper, from brawler to statesman

When Stephen Harper retired from politics, he put aside his brawler persona and took on the role of a wise elder statesman, whose portrait is now hanging in Parliament. He’s even getting positive media attention for his recent forceful comments on world affairs.

opinion | BY GERRY NICHOLLS | February 16, 2026

Carney now ‘owns’ the anti-Trump issue

If the No. 1 issue in the next election is protecting Canada from Donald Trump, and if Mark Carney is seen as the most capable one to do that, that’s a huge advantage for the Liberals. The Conservatives’ only glimmer of hope is if the economy becomes more of a concern.

opinion | BY GERRY NICHOLLS | February 9, 2026

Carney’s grand political plan

Mark Carney is both energizing his Liberal legions in the Eastern Canada while potentially making friends and allies in the Western Canada. It could all add up to a massive political power play. The Conservatives had better be ready to respond.

opinion | BY GERRY NICHOLLS | January 29, 2026

Conservative convention promises drama

Will Pierre Poilievre use the convention to showcase a new political persona? Will we see a new and improved Poilievre, one perhaps who is less confrontational?

opinion | BY GERRY NICHOLLS | January 26, 2026

The NDP and the 11th Commandment

It makes sense for a front-runner to make a virtue of cordial campaigning and to shame opponents who decide to go on the attack. In other words, while pushing the 11th commandment might seem idealistic, it’s often self-serving.

opinion | BY GERRY NICHOLLS | January 19, 2026

Harperism is back

The principles, values, and political goals that guided former prime minister Stephen Harper’s actions while he led Canada’s government more than a decade ago are back. 

opinion | BY GERRY NICHOLLS | January 12, 2026