Joe Jordan
Joe Jordan is a former Liberal MP and is currently a senior associate at Bluesky Strategy Group.
Joe Jordan is a former Liberal MP and is currently a senior associate at Bluesky Strategy Group.
Never lose sight of the prime directive: you want to put in place a team to deal with an inordinate number of complicated files in a manner that leaves the constituent with the view that they were treated in a professional and timely way. Not only will you not win them all—you will not win the vast majority of them and how people feel they have been treated will be very important to your future.
Do not hire your campaign volunteers. Your staff have a serious job to do and doing it well requires a specific skill set. Put this document away and pull it out in a year to see if it makes any more sense.
Mix unchecked social media platforms and AI algorithms capable of selling fiction as fact, and it’s no surprise that the womb of politics is giving birth to some strange and destructive players.