Conservatives spent campaign ‘fending off attacks on all sides’ as Liberals, third parties dominated Meta election ads, says expert

The five main parties spent more than $5.5-million on Facebook and Instagram ads in the first 30 days of the election campaign, with the Liberals leading the Conservatives by nearly $1-million heading into election day.

Prime Minister Mark Carney, left, Conservative Leader Pierre Poilievre, NDP Leader Jagmeet Singh, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and People's Party Leader Maxime Bernier are projected to spend nearly $8-million collectively on Meta ads alone this election.The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin

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BY STUART BENSON

April 30, 2025

Messaging from the Liberals and progressive third parties dominated Canadians' Facebook and Instagram feeds this election, with the Grits, their leader and candidates, and left-wing special interest groups outspending the Conservatives by significant margins, as the previous...

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