Liberal budget comms ‘a miss’ at catching young voters, unlikely to achieve ‘narrative shift,’ say pollsters
Like with traditional media, there’s no guarantee about the kinds of coverage when courting earned media from influencers, and there will be some ‘growing pains,’ says former PMO staffer Alex Kohut.
The government's attempts at reaching younger voters through a pre- and post-budget media blitz may not be delivering the results the Liberals had wanted.
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