AI tools improve advocacy campaigns in ‘way that doesn’t break the bank,’ but can carry risks, say public affairs pros

Users should be sure that the content generated by AI programs are appropriate for their campaigns, according to Megan Buttle, digital strategy practice lead at Earnscliffe Strategies.
Innovation Minister François-Philippe Champagne said that Canada is 'likely to be the first country in the world to have a digital charter where we're going to have a chapter on responsible AI,' during a tech conference in Toronto, Ont., on July 28.

Rapidly advancing artificial intelligence (AI) tools are transforming the world of government relations and advocacy campaigns, but users must be wary of risks related to plagiarism or misinformation, according to public affairs professionals.

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