No political ads impress strategists yet; best play to ‘subtle truths,’ exploit vulnerabilities

Ronald Reagan's 1984 'It's Morning in America,' Barack Obama's 2008 'Yes We Can,' and Justin Trudeau's 2015 'Real Change Now' are all examples of positive, hopeful ads that helped lead political campaigns to victory, say politicos.
This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those the Conservatives made against former Liberal leaders Michael Ignatieff and Stéphane Dion, which are some of the best in recent memory. David ...

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