MP Pierre Poilievre builds ‘personal campaign message’ with debut campaign ad, says political marketer

The high-quality ad does not mention the Conservative Party, but former Tory staffer Zahra Sultani says that was likely about getting the message across rather than ‘throwing the Conservative branding in their face.’

This month Conservative MP Pierre Poilievre debuted his professionally produced 30-second ad, titled “Pierre Poilievre: Fighting For You,” which highlighted the high prices of homes, gas, food, Liberals’ overspending, debt, and inflation. Screengrab courtesy of Facebook

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BY Zainab Al-Mehdar

August 11, 2021

Conservative MP Pierre Poilievre’s professionally produced 30-second ad under the slogan “fighting for you” allowed the six-term MP to stand out as a candidate and tell an “impactful” and “authentic” story, say Conservative strat...

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