Parties ramp up fundraising to cope after ‘big hiccup’ of pandemic, with a modified ‘return to normal,’ say experts

Given 'all the different hints' of an early election call, Burlington Conservative riding association head Ross Noble says his team is looking to expand its fundraising efforts, with different formats and larger groups.

Prime Minister Justin Trudeau took part in the Liberals' first-ever virtual grassroots fundraiser on Sept. 10, which was moderated by Liberal MP Rachel Bendayan, top right. The party's president, Suzanne Cowan, bottom left, and national director, Azam Ishmael, bottom right, also joined the 35-minute live event.Photograph courtesy of Liberal Party screengrab

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BY PALAK MANGAT

September 16, 2020

As parties adjust to the new normal of operating amid COVID-19, the threat of a fall federal election is a “convenient” reason to resume ramping up digital fundraising efforts, prompting a modified “return to normal,” say experts.

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