MacKay back into ad game after month-long hiatus, as Conservative Party membership deadline nears

'It’s a tale of two different strategies,' says Dean Tester, president of Tester Digital, of Erin O'Toole's and Peter MacKay's ad campaigns. O'Toole is playing the long game, while MacKay is focused on membership sales and fundraising.

Former Conservative justice minister Peter MacKay, left, and Conservative MP and former veterans minister Erin O'Toole are the top contenders for the leadership of the Conservative Party of Canada.The Hill Times photograph by Andrew Meade, file photograph

News

BY Peter Mazereeuw

May 11, 2020

Would-be Conservative leaders Peter MacKay and Erin O’Toole are continuing their push to sign up new party members as the May 15 cutoff looms, and using very different digital campaign strategies to do it. Mr. MacKay started r...

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