Race to the finish: inside the ‘big push’ for digital dominance in the short Conservative leadership contest

Facebook's new ad library will make it harder for candidates to discretely court social conservatives for support, says strategist Stephen Carter.

Erin O'Toole, left, Peter MacKay, and Marilyn Gladu are three of the candidates running for the leadership of the Conservative Party of Canada. The winner will be chosen on June 27, leaving just a few months for each camp to round up, sign up, and motivate supporters. The Hill Times photographs by Andrew Meade, file photograph

News

BY PETER MAZEREEUW

February 3, 2020

The five-month sprint to the Conservative Party leadership election will force the contenders to rely more on digital tools like Facebook and email than they did during the last contest in 2017, shifting the campaigns away from phone calls and handshakes, say strategi...

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