Early third-party advertising ‘unintended consequence’ of fixed election dates, says minister

Democratic institutions critic calls period prior to pre-writ ‘open season,’ with both politicians and academics saying they expect more political advertising during nationally broadcast sporting events.

Millions of viewers watching the Toronto Raptors championship win over the Golden State Warriors in Game 6 of the NBA Finals saw third-party political advertisements from Engage Canada and Shaping Canada’s Future. Screen capture images courtesy of Engage Canada and Shaping Canada's Future

News

BY MIKE LAPOINTE

June 19, 2019

The Toronto Raptors deep push through the playoffs en route to their first NBA championship has offered third-party groups a rare opportunity to get their message in front of tens of millions of Canadians in television spots in the final months leading up to the October election. A record 7.7 milli...

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