Defunct industry group too heavy on advocacy, light on regulation: pollsters
Now without the MRIA, a lack of oversight will turn the industry into a ‘wild west,’ says one pollster, but another suggests the general public doesn’t care.
Although a complete lack of oversight could pose problems for the polling industry, the Marketing Research and Intelligence Association (MRIA) served more to defend the industry to the public than it did to uphold its own standards, suggest some pollsters and a report by a panel commissioned to stud...
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