‘Easier to advertise cookies than spinach’: Conservatives outspent the Liberals seven-to-one in 2024 advertising

The Liberals’ $2.3-million in digital-focused ads in 2024 demonstrates the lack of confidence the party had in its previous leader and message, says EOK Consults' Harneet Singh.

Under leader Pierre Poilievre, right, the Conservatives spent more than $16-million on ads attacking the former prime minister and the carbon tax in 2024. The Liberals' 'lean, digital first' focus left enough gas in the tank for Prime Minister Mark Carney's success in 2025, say strategists.The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer

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BY STUART BENSON

August 19, 2025

The federal Conservatives spent more than $16.5-million on advertising in 2024, outgunning the governing Liberals’ $2.3-million by more than seven to one as the governing Grits struggled to gain a foothold against the official opposition's permanent pre-election war footin...

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