Despite digital ad advantage, Conservative comms not cutting through Liberals’ ‘macro’ messaging
The Conservatives' 'bread-and-butter' messaging needs a sharper focus on national issues and Liberal failures as governing party keeps lead, says digital strategist Harneet Singh.
Even amid a more than 2-to-1 digital advertising deficit and an ongoing six-figure Conservative campaign, Prime Minister Mark Carney and his Liberal government are maintaining double-digit polling leads heading into the summer sitting break.
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