Who will win the next federal election: Tough Guy, Fun Guy or Compassion Guy?

Any idea or concept you’re promoting as a politician, no matter how complicated it may be in theory, must in practice be boiled down to its most basic, most simplistic essence.

OAKVILLE, ONT.—The art of political communication (and it is an art not a science) can be summed up thusly: make the complex seem simple.

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