Conservatives aim for ‘the political brain’: experts

A new book The Political Brain says that 'the political brain is an emotional brain' and that swing voters 'think with their guts, too': Westen

In the final months of the 2004 American election, American psychologist Drew Westen assembled a research team to take a closer look at how the human brain processes political information. He brought together 15 Democrats and 15 Republicans as his research subjects, and monitored their brain acti...

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