What lessons can be drawn from Doug Ford’s adventures in advertising?

Three questions flow from the mess: Was it helpful? Was it co-ordinated? How is it possible that Ford beat the Democrats to it?

The decision by Ontario Premier Doug Ford, pictured, to run ads in the United States using former president Ronald Reagan's words about his dislike of tariffs motivated current President Donald Trump to end trade talks with Canada.The Hill Times photograph by Andrew Meade

Opinion

BY JAMIE CARROLL

November 3, 2025

Late last month, Ontario Premier Doug Ford proudly launched a $75-million paid media campaign in the United States targeting President Donald Trump’s deep and unyielding love of tariffs.

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy