Tories’ creative daily ad content bests Grits’ sophisticated distribution strategy, says digital marketing critic

While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory pundit Jordan Paquet—but that could be just the way they want it.

In the first two weeks of the campaign, the Liberals have implemented a 'sophisticated' distribution and targeting strategy, but the Conservatives have the edge on creativity, innovation, and diversity of style, say online political-communications experts.Screenshots courtesy of YouTube, and The Hill Times illustration by Joey Sabourin

News

BY STUART BENSON

April 9, 2025

With political advertising from the federal parties and their candidates blanketing Canadians' social media, streaming platforms, TVs, and radios, online political marketing strategist Harneet Singh says the Liberals have impressed with an optimized and sophisticated distrib...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Today’s Headlines Newsletter

Your quick scan of the news you need each weekday to be the smartest person in the room.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy