Grits go-getters in digital election ads, overtaking Tory pre-writ lead on Meta spending

Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.

Prime Minister Mark Carney, left, and his Liberal Party kicked off the first official day of the writ period with over $118,000 in Meta ads, 14 times more than the Conservatives led by Pierre Poilievre, who spent over $500,000 in the previous week.The Hill Times photographs by Andrew Meade

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BY STUART BENSON

March 27, 2025

The incumbent Liberals flew off the digital starting line the day the writ dropped with a six-figure ad-buy on Meta, outspending their Conservative challengers by more than 14-to-1. And while the Tories dropped more than half a million dollars the week before March 23, digit...

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