‘If you’ve got the money, spend it’: three major parties boost digital ad buys to define Prime Minister Carney’s brand

The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.

Prime Minister Mark Carney, left, spent just shy of $300,000 during Liberal leadership race to introduce himself to the party membership and Canadians at large, while the Pierre Poilievre-led Conservatives approach $200,000 per week to define him in at least three different languages. The Hill Times photograph by Andrew Meade

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BY STUART BENSON

March 18, 2025

Newly minted Prime Minister Mark Carney’s campaign for Liberal leadership spent just shy of $300,000 on Facebook and Instagram ads to introduce him to the party membership. Yet, while that investment is already providing dividends amongst the general public, the Conservati...

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