‘Canada First rally’ expected to be major rebranding of Conservative campaign, say senior Tories

The Conservative Party is encouraging attendees of the Feb. 15 ‘Canada First rally’ to ‘wear red and white clothes in honour of our nation’s flag,’ according to an RSVP email sent to party members.

Conservative Leader Pierre Poilievre, pictured at an 'Axe the Tax' event in Ottawa on Jan. 9, 2025, will now pivot to a 'Canada First,' message at a rally on Feb. 15 in Ottawa. It represents a significant rebranding effort, and is regarded as the unofficial kickoff for the next election campaign, say some senior Conservatives.The Hill Times photograph by Sam Garcia

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BY ABBAS RANA

February 7, 2025

The Conservative Party's upcoming rally in Ottawa is expected to serve as a major rebranding effort, shifting the focus from “Axe the Tax” to “Canada First,” and is anticipated to act as an unofficial launch of the next election campaign, say some senior Conservative...

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