Grits’ ad-buy boost briefly overtakes Tories, but strategists say ‘spray-and-pray’ tactics will need recalibrating

Since the release of their first digital ad on Oct. 31, the Liberals have increased their ad spend in November to match or exceed the Conservatives.

The Liberals' new ad-buying effort should at least buy Prime Minister Justin Trudeau a somewhat contented caucus, says a Tory strategist.The Hill Times photograph by Andrew Meade

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BY STUART BENSON

December 3, 2024

The Liberal Party accelerated its digital ad buys last month, catching up and overtaking its Conservative rivals. Yet, with a vastly smaller war chest to fuel its digital messaging machine, political communications strategists say it will be difficult for the Grits to mainta...

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