The Liberals’ greatest communication failure

How poor messaging on carbon pricing undermined Justin Trudeau's climate agenda.

Prime Minister Justin Trudeau’s team failed to translate their long-term environmental objectives into tangible, short-term benefits that Canadians could feel in their everyday lives, writes Éric Blais. The Hill Times photograph by Andrew Meade

Opinion

BY ÉRIC BLAIS

October 23, 2024

I recall attending a meeting in 2015 with Prime Minister Justin Trudeau and his then-principal secretary Gerald Butts to talk about advertising. The Liberals had retained the services of a search consultant to meet with advertising agencies. It was an unusual but refreshing ...

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