Liberals ‘defined’ by opponents in social media ads in 2023 as Conservatives outspent incumbents on Facebook

Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.

Prime Minister Justin Trudeau, pictured in Ottawa last week, was 'defined' by the Conservatives in terms of digital advertising last year, said Earnscliffe Strategies principal Cole Hogan.The Hill Times photograph by Andrew Meade

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BY STEPHEN JEFFERY

January 29, 2024

The most-viewed advertisements on Facebook and Instagram that mentioned Prime Minister Justin Trudeau or the federal Liberals last year were almost entirely opposed to the governing party, while the Conservative opposition was responsible for most of the sponsored posts rela...

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