Despite growing talk of a recession in 2024, affordability remains key frame for economic issues, say observers

Until someone loses their own job, a recession is ‘theoretical’ to them, but everyone needs to pay for items like food and shelter, said Christian Bourque of Leger Marketing.
Incumbents like Prime Minister Justin Trudeau have been 'suffering' as Canadians have been in a 'steadily pessimistic' mood for over a year when it comes to the economy, said Christian Bourque of Leger.

There’s growing talk of a possible recession in 2024, but voters will likely remain focused on concerns of affordability, and governments and political parties would be wise to do the same, say observers.

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