‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

Prime Minister Justin Trudeau, left, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. Poilievre's team's willingness to take chances in political advertising is a 'good sign' for the Conservatives, according to Pollara's Dan Arnold.The Hill Times photographs by Andrew Meade

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BY STEPHEN JEFFERY

December 11, 2023

After 2023 was spent experimenting with both the medium and the message, voters can expect the major political parties to refine their pitches for the 2025 election over the next 12 months, according to former partisan strategists.

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