How Anaida Poilievre boosts the Conservative message

The Conservatives are smart to use Anaida Poilevre to narrate the latest ad showing the softer side of Pierre Poilievre. She's his secret weapon.
Conservative Party Leader Pierre Poilievre, centre, his wife Anaida, left, and their son Cruz outside the National Press Theatre in Ottawa on Sept. 12, 2022.The Hill Times photograph by Andrew Meade
Opinion
BY GERRY NICHOLLS
September 8, 2023

OAKVILLE, ONT.—Like most people, whenever I’m watching something on YouTube and one of those annoying advertisements suddenly pops up, my immediate reaction is to click the “skip ad” button. 

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