In France, a culinary counteroffensive represents the meat industry’s decline

Stand by for Big Meat to launch a long, slanderous campaign against plant-based protein and its rival, ‘farm-free’ food, based on protein produced by ‘precision fermentation.'
The meat industry knows its time is coming to a close, just like Big Oil knew about its own impact on climate change in the 1970s.

LONDON, U.K.—The French government has just published a decree banning the use of terms like ‘steak’, ‘spare ribs,’ and ‘ham’ on plant-based foods. Sausages and ‘poultry nuggets’ will escape the ban so long as the plant protein content is less that six per ...

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