Tories face a Jekyll-and-Hyde image problem

Pierre Poilievre’s makeover is the latest instalment of two-faced conservatism—red meat for the base, porridge for the general population—until they win.
The Conservative Party is hoping that money and marketing can make leader Pierre Poilievre electable in a way in which his record does not, writes Michael Harris.

HALIFAX—There are a lot of things to be said about Conservative Leader Pierre Poilievre’s $3-million makeover, few of them flattering.

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