Advocacy groups should plan an approach for ‘limitless’ Threads, say digital campaign experts

Since its July 5 launch, Threads set a new record as the most rapidly downloaded app in history, reaching over 100-million users within its first week.

Prime Minister Justin Trudeau, left, has no immediate plans to establish a Threads account, according to a statement emailed to The Hill Times by a press secretary on July 11. However, Conservative Leader Pierre Poilievre is active on the new social media app.The Hill TImes photographs by Andrew Meade

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BY JESSE CNOCKAERT

July 17, 2023

Threads, the recently launched social media app and Twitter rival, provides a new tool in the advocacy tool-box, and the most effective groups will be the ones that can match their messages with the platform's “voice", according to digital campaign experts.

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