Poilievre’s YouTube channel a way to talk directly to voters, but the platform may build ‘deeper popularity in a smaller group’

Experts in social media and digital politics say that Pierre Poilievre is seeking to bypass the media and talk directly to voters with his extensive use of online video on platforms like YouTube.

Canada’s Conservatives have a larger following on YouTube compared to their rivals in other political parties, and leadership candidate Pierre Poilievre has made online video a central part of his campaign. In one recent video, Poilievre appeared in front of Sudbury’s iconic Big Nickel to talk about inflation.Image courtesy of Pierre Poilievre’s YouTube channel

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BY IAN CAMPBELL

May 19, 2022

Pierre Poilievre’s heavy use of online video on platforms like YouTube is part of a “bottom-up approach” that the perceived Conservative leadership front-runner is using in his campaign, in contrast to the “very top-down approach” taken by several of his rivals, says a researcher who studi...

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