Peaks and pitfalls: parties’ social media presence could make or break campaigns
‘This campaign, in many ways, could be won or lost over social if it’s done correctly,’ according to Lindsay Broadhead, who says parties have a chance to tell the 'the pandemic or the post-pandemic story.'
It's unclear whether a party's social media effectiveness directly translates into electoral success, but the various approaches used during the campaign will have some kind of impact come election day, political and marketing experts say.
Digital campaigns may be particularly important this year, ...
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