Where are the master messengers for this pandemic moment?

It is time for federal and provincial governments and health-care leaders to speak with a common, not garbled, voice across Canada as they up their pandemic communications game.

Prime Minister Justin Trudeau, pictured April 16, 2021, on the Hill. The questions are how do self-inflicted mistakes happen and why are there still such mixed messages and lack of clarity over a year into the pandemic? The answer is in the message and the messenger. Today, communication in most governments is highly centralized, more controlled from the top than ever before, write Kevin Lynch and Paul Deegan. The Hill Times photograph by Andrew Meade

Opinion

BY KEVIN LYNCH AND PAUL DEEGAN

May 24, 2021

The late Marshall McLuhan would not be impressed by the state of pandemic communications. His famous aphorism, "the medium is the message," nailed the role of technology in effective communications, and well before the internet age. A changing medium reshapes the nature of effective messaging, as Tw...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy