Digital-first campaigns come with competitive advantage, Democratic organizers tell Grits

Remote staffing can be a ‘game changer’ to bring in diversity of skills and organizers for key roles are among the lessons learned by U.S. Democratic organizers during a pandemic election.

The last day of the Liberal convention featured a trio of Democrat organizers who used digital organizing in new ways during the recent U.S. presidential campaign that put their candidate into the White House. From left, Caitlin Mitchell, Amanda Coulomb, and Mũthoni Wambu Kraal. Screen captures via Liberal Party policy convention

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BY SAMANTHA WRIGHT ALLEN

April 10, 2021

Early adoption of digital organizing and technologies can bring competitive advantages to campaigns, say U.S. Democratic organizers fresh off the presidential campaign, especially if they’re conducted amid the pandemic. The po...

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