Pitch to ‘build back better’ carries broad partisan appeal, say experts
Even if political parties don’t settle on messaging that heavily references the pandemic, experts say, regardless of their leanings, they should be prepared to apply a social policy lens to their messaging.
The call to “build back better” that the Liberals have latched onto carries a “seductive” appeal for all federal parties as they plan for the next election campaign, say politicos and experts, who expect the pandemic to frame politicians’ messaging.
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