What Canadian politicians can learn from Alexandria Ocasio-Cortez’s advertising strategy

In war rooms across the country, political strategists consistently ignore fresh marketing ideas in favour of tired tropes that fail to inspire voters and leave them rolling their eyes in disbelief.

NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube

Opinion

BY AJ SIVAM

September 9, 2020

During the 2019 federal election cycle, Canada’s three major political parties spent more than $26-million on television and online advertising. Whe...

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