Dull campaign makes for ‘easy’ election call, says Léger, as most firms capture little shift in voting intentions

'It was not a campaign about the future, it was a campaign about what happened in the past,' says Jean-Marc Léger of Léger Marketing.
Prime Minister Justin Trudeau and his wife, Sophie Grégoire Trudeau, celebrate the Liberals' minority government after the Oct. 21 vote, but it came after a somewhat 'boring' campaign full of 'anecdotes,' says one pollster. While it may not have focused on the future of the country as much as it could have, he said, it did make it 'easier' for pollsters to forecast.
A somewhat “boring” 41-day campaign helped make this election easy for the industry to forecast a minority government, says one pollster, as others remained more cautious in saying so, but agree there was little shift in voters' intentions nationally in the lead-u...

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