Scheer’s marketing problem

Rather than airing TV ads featuring Andrew Scheer talking to the camera for 30 seconds about his plan to cut taxes, the Conservatives should run TV ads attacking Trudeau for his plan to raise taxes. In short, if they can’t upgrade Scheer’s persona, they can at least downgrade Justin Trudeau’s.

Prime Minister Justin Trudeau and Conservative Party Leader Andrew Scheer. The current federal election isn’t really about pitting political parties or ideologies against each other, it’s more of a one-on-one contest between party champions, i.e., between Mr. Scheer and Mr. Trudeau, writes Gerry Nicholls.The Hill Times photographs by Andrew Meade

Opinion

BY GERRY NICHOLLS

September 23, 2019

OAKVILLE, ONT.—For better or worse, electoral politics in Canada has evolved into a leader-centric form of political combat. In other words, the current federal election isn’t really about pitting political parties or ideologies against each other, it’s more of a one-on-one contest between pa...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy