Digital ads the story of election 2019 budgets, say campaign vets

The NDP’s downsized leader’s tour could be a sign of things to come for future contests.

The Liberals rolled out a new suite of digital ads on Facebook at the beginning of the election campaign on Sept. 11, including one targeted ad showing a series of photos of Prime Minister Justin Trudeau with senior citizens. Screen-capture from the Liberal Party Facebook ad library

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BY PETER MAZEREEUW

September 16, 2019

A shift towards even more digital advertising is the most likely change to the way the parties will spend their money during this fall’s election campaign, say veterans of previous campaigns with the Liberals, Conservatives, and NDP.

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