Slogans can evoke parties’ contrasting visions, but few capture public imagination, observers say

Though few slogans have staying power beyond one election cycle, they can help frame the campaign in a party's terms.

Prime Minister Justin Trudeau, left, and Conservative Leader Andrew Scheer both recently appeared in ads debuting their party's slogans. The Hill Times photographs by Andrew Meades

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BY BEATRICE PAEZ

September 2, 2019

Memorable campaign slogans may be a rarity in politics, but if effectively deployed, they can signal a party’s values and draw a stark contrast with its main opposition, political observers say. The Liberals and Conservative...

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