Advertising coalition launches political ad transparency platform to help standardize ‘complicated’ disclosure process

The new reality of Canada’s online political advertising landscape has taken shape, as rules surrounding ad transparency measures have kicked in with the beginning of the ‘pre-writ’ period on June 30.

Conservative MP and democratic institutions critic Stephanie Kusie, left, says she's 'not surprised' there's been a market solution to the new political ad transparency legislation. Unifor national president Jerry Dias, right, says his union will be concentrating time, energy and money in B.C., Ontario and Quebec. The Hill Times photographs by Andrew Meade

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BY MIKE LAPOINTE

July 8, 2019

The Digital Advertising Alliance of Canada unveiled a new political advertising program aimed at helping both federal political parties and third-party advertisers meet new transparency requirements under the Canada Elections Act. This is the first time in Canadian history there is a designated 'pre...

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