Parties wading deeper into ‘Wild West’ of text-message outreach
The Liberals, Conservatives, and NDP are all using texts to rally supporters, and their counterparts in the United States are leaning even more heavily on texting in their campaigns.
WASHINGTON, D.C.—The Conservative Party’s headline-grabbing move to text thousands of Canadians about the Liberal government’s incoming carbon tax at the end of March was only scratching the surface of how text messaging is being used by political campaigns to r...
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