Federal government ad spending rises after PM’s department bumps up limit 45 per cent in election year

The CRA used its newly beefed-up budget to run ads touting the Canada Child Benefit and two other tax benefits on buses and in prime-time TV commercials.

Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade

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BY PETER MAZEREEUW

April 22, 2019

The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than the year before, thanks to an increase to the ad spending limit by the Privy Council Office.

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