‘Sign up’ and ‘chip in’: how the federal parties use Facebook ads to get your money

The digital era has brought with it the opportunity for endless, carefully targeted advertising campaigns, and the major federal parties are taking full advantage.

Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan

Feature

BY PETER MAZEREEUW

March 4, 2019

You have to spend money to make money, and the Liberal and Conservative parties of Canada have for years now used low-cost digital advertising to do that, and more. The two major federal parties have run ads constantly since the l...

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