Trudeau, Scheer say next election campaign likely to be nastiest in Canada’s history, setting each other up to run nastiest campaign ever
But pollsters Nik Nanos and Greg Lyle say they expect the next campaign to be issue-focused, and say a nasty campaign may motivate a political party’s base, but it won't move swing voters, and it can instead be demotivating and demobilizing.

Prime Minister Justin Trudeau and Conservative Leader Andrew Scheer are both publicly saying the next election campaign will be the nastiest one ever because they're strategically setting each other up to run the nastiest ever and signalling to their party bases to be prepared for campaign war, say ...
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