Polling headlines should reach beyond horse race figures, say pollsters eyeing 2019 election

Traditional voting patterns could go out the window in Quebec in 2019, says Greg Lyle.
Prime Minister Justin Trudeau arrives with his wife Sophie Gregoire Trudeau and daughter Ella-Grace at the advance poll in Vanier to cast his ballot in the Ontario provincial election on May 25, 2018. Voting intention polls show Mr. Trudeau's Liberal Party of Canada holds a slight edge over its Conservative rival right now, but some pollsters say media should be looking past the horse race figures for the real stories.
Dig past the horserace questions, ignore probability projections, and pay for it: those are some of the suggestions pollsters have for the media covering polls before the next federal election. Last month’s Ontario election serv...

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