Fickle voters keep parties on their toes, say strategists

'Parties have to work harder to stick with them. They’re not afraid to look at other parties if they’re not satisfied with the options you’re offering,' says ex-NDP national director Karl Bélanger.
'The old political habits of voting Liberal when you’re born and Liberal when you’re dead, that is disappearing,' says Social Development Minister Jean-Yves Duclos.
Canadian voters are less and less likely to stick to voting for the same party election after election, say political strategists, who estimate this is one of the reasons why there have been large swings between parties in recent elections. In the 2011 federal election, the NDP swept Quebec, takin...

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