Brand control, ‘beefed-up’ war rooms more important in era of digital campaigns
In the age of echo chambers and media fragmentation, strategists discuss how the new campaign playbook needs to adapt to reach voters.
Campaign war rooms are more important than ever, turning into "content shops" churning out material with the potential to go viral as the fight for attention turns away from conventional approaches to get the message out, say campaign veterans and experts.
But...
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