Ford Nation and the demise of the campaign playbook

Doug Ford’s PCs ditched the conventional emphasis on winning over the mainstream media, and look what happened.
The campaign bus has always been the locus of the old mainstream-media charm offensive, but Doug Ford's PCs threw out that concept in the Ontario election this spring.
OTTAWA—Last week, Scott Reid, formerly Paul Martin’s communications director and currently a political analyst and speechwriter who “was pitching in” for Kathleen Wynne’s team, wrote one of the more sobering post-mortems on the Ontario campaign. The

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